Email marketing is still the cheapest, most effective channel to nurture leads into customers and prove ROI on your marketing campaign.
But with so many platforms and strategies, the question What’s the best way to do it? can be tough to answer.
That’s why we’ve collected 9 of the best B2B email marketing examples from around the web to give you everything you need to know about crafting your next email campaign.
1) The Skimlinks Email
Skimlinks has been one of our favorite emails for a long time. Yes, it’s got a great offer (cheap flights, who doesn’t love that?), but it also tells a great story and does a lot of brand building.
The subject line is Competition Time! speaks for itself – you’d be forgiven for thinking something sneaky was happening here: no one wins free flights by entering a competition these days.
But Skimlinks assures us that we will. And how? By telling us about its new app and sharing with us some of its latest stats (Last month we drove 25 million new visitors to your site) – all relevant information, in other words.
2) Salesforce’s SmartMove emails
SmartMove emails are useful because they help salespeople qualify their leads before they even talk to them.
The messages help companies make sure that interested parties are still qualified after a certain amount of time.
Additionally, by using SmartMove emails, businesses can be more strategic with how they follow up with potential customers, according to Salesforce.
For example, if someone doesn’t respond within 30 days, you could use email automation to follow up with them via phone call or text.
Businesses can also see which emails in their smart campaigns get better open rates—information that lets them refine future campaigns for better results.
That’s important information for any company looking for improved engagement and increased conversion rates—and it all comes from well-crafted email marketing templates used by B2B companies today!
3) Product Launch Checklist by Hubspot
The number one mistake companies make when launching a new product is not setting a clear goal. How much money do you want to spend on marketing?
How many customers do you want to get? What kind of conversions do you need from visitors? Are there competitors that have similar products, and how can you better serve your target audience by offering additional features and functions with your new product launch?
Having specific goals will help you keep your email marketing strategy focused and prevent it from wandering off course or going stale.
Another mistake companies make is sending out mass emails.
4) The Pricing Page Hack from Copyhackers
When you offer multiple prices for your product or service, your customers can feel a little overwhelmed.
They see a long list of options and might think What’s best for me? Fortunately, Copyhackers found a hack that makes pricing pages more manageable by making sure that only one option gets highlighted at a time.
This way, visitors won’t be distracted by other offers and can easily find what they’re looking for.
This simple tweak has been shown to increase conversions on pricing pages by as much as 25%.
For more examples of how you can improve your website copy, check out Copyhackers’ case studies.
5) BigCommerce’s email campaign for a special offer
BigCommerce is an e-commerce platform designed for businesses selling physical products. They don’t just make it easy for companies to set up and manage their online stores; they also give users a way to connect with customers via email marketing.
Customers can opt-in to receive these updates when they purchase products, create an account or update their contact information.
BigCommerce uses email marketing as another way of keeping in touch with potential clients after they’ve converted on their website.
An added bonus? The promo codes provided through email can be used at any time if recipients need a reason to come back!
6) Company announcement email template
While announcements are usually not well-liked, they can be an effective way of driving engagement with your audience.
While you should keep announcements brief, try breaking up larger chunks of text with bullet points or case studies.
Adding links to other content on your site or pages on other sites that your readers might find interesting is a good practice as well.
Just remember: Don’t send too many announcements in too short a time frame! If you find yourself sending multiple communications in less than two weeks, it’s probably best to put on hold any new campaigns until you have something truly worth announcing.
7) New article email template
The days of plain-text emails are over. Any professional business email should contain a customized, well-designed template that’s relevant and branded.
Never send a standard template like everyone else—keep things interesting by switching up your color scheme, font, and graphics for every new campaign you launch.
And remember: just because it looks fancy doesn’t mean it has to look too busy.
Instead of distracting your reader with overly busy design elements (think multiple columns or icons), keep things simple but eye-catching by using only one color and a few important call-to-action buttons in an easy-to-read font style and size.
Let your content do most of the talking—the right design will just enhance it and make it more enjoyable for readers to read.
8) Video email template
For a truly memorable campaign, some marketers think outside of email. Try including a video in your next newsletter or other communications.
If you’re sending an email to a large audience, then try offering it as an incentive for people who sign up or give you their contact information in other ways.
It doesn’t have to be fancy—just take footage of your employees doing something they love and let them talk about their job while explaining why they love working there.
For example, an employee might mention how much she loves helping customers find products that fit their unique needs.
This adds value and humanizes your brand, which will keep recipients engaged even if they haven’t opened up every single piece of content in previous newsletters and campaigns.
9) Inactive user email template
Do you want to send an email, but know your prospect is inactive? Be sure to keep a list of all prospects that are no longer with your company.
Keep in touch with these people and make sure they are up-to-date on any changes at your company. This can help put them back into a more active state of mind, making them more likely to respond when you do reach out again.
An inactive user email template might look something like Dear [Prospect], I wanted to reach out and say hello. We haven’t been in touch for a while and I wanted to check in with you.
How are things going? I hope everything is well. We have some exciting news here at [Company].
Things are moving quickly, so if you have a few minutes, please take a look at our latest newsletter to see what we’ve been up to lately. Take care!
This list of email marketing examples is great for any business professional interested in seeing what goes into an effective email marketing campaign.
It’s a great place to start your research if you are considering developing an email marketing strategy. Use these examples as inspiration, and make sure you have some actionable takeaways from each example that can be used in your own campaigns.
If you’re having trouble coming up with ideas, run a simple Google search with relevant keywords that are related to your own industry/business (ex: best B2b email or top 10 b2b email marketing). Before long, you’ll have a huge list of inspiration compiled into one place.