CRM software is one of the most important tools you can use to boost your business, allowing you to keep track of and better serve your customers and clients.
But with many CRM options available, it can be tough to know which one to choose. So, here are five of the best CRM and email marketing software to help you choose the right CRM that works well with your business needs and budgets so you can grow your business the way you want!
What is CRM in email?
A customer relationship management software, more commonly known as a CRM, is an application that helps you manage your interactions with current customers.
You can use it to organize contact information and monitor their individual interactions with your business so you can get a clearer picture of how they feel about it overall.
CRMs are especially helpful if you have a small or medium-sized business because they give you the ability to better target customers with marketing campaigns.
They also help track all of your communications with clients in one place, so important details don’t fall through the cracks.
When using a CRM system for email marketing campaigns, be sure you do it correctly so that none of your contacts feel spammed or otherwise turned off by receiving messages from you over time.
1) Constant Contact
A constant Contact is a great option for small businesses that need email marketing software that’s not too pricey.
You can choose among four options: Basic, which is designed for 10-12 contacts; Small Business, best for 15-20 contacts; Professional, made for 50-75 contacts; and Enterprise, built for 100 or more.
Their features include easy set up of an account, analytics that help you identify who your customers are (based on things like website visits), eCommerce functionality (you can sell directly through email campaigns), and tools like autoresponders that send out an automatic reply when someone emails you.
They’re also known for their support—they were one of two companies listed as having superior customer service by Market Watch in 2018.
Hubspot is known for having some of the best all-in-one software on the market. Its entire system acts as a dashboard with an array of features that help you streamline your business operations.
It’s best for businesses who are just starting out because it includes everything from landing pages to email marketing, sales analytics, and more.
The only downside? The price tag may be a bit steep for small businesses. However, if you’re looking for a solid all-in-one solution to help you do everything from building your website design to increasing your email marketing reach, Hubspot might be worth looking into!
You can try it free for 30 days with a three-user account!
3) Keap formerly Infusionsoft
Is an integrated marketing platform that allows you to manage your contacts in one place, streamline email marketing, collect leads from social media, generate traffic with content management tools, and track analytics.
Once you have all of your prospects in one location, it is simple to follow up with relevant communications that will entice them into making a purchase.
Although Infusionsoft is great for businesses without many contacts or a need for complex engagement strategies, it’s not well-suited for highly customized campaigns or managing large amounts of leads.
If you need more comprehensive features that allow you to customize every step of your lead funnel and follow-up process, then Salesforce is a better option.
For professionals who spend most of their day interacting with customers, Quickmail Pro is a key tool. It allows users to quickly record interactions in between emails so they can follow up at a later time.
In addition, it comes with an email marketing function that helps users connect their contact list, manage orders, and create and send newsletters or announcements, among other features.
The software also integrates seamlessly with Gmail and Outlook.
5) Quickmail Pro
Everyone has heard of, if not used, email marketing at some point. But sometimes businesses can be overwhelmed by endless streams of emails or data entry required to organize them into a database.
Quickmail Pro lets you keep all your contacts in one place and makes it easy for you to contact people again in a timely manner.
It’s highly customizable, too—you can add fields such as company information, social media profiles, industry preferences, and other data that can be used when reaching out to potential clients.
You’ll also find filters and auto-fill capabilities that save time while composing emails with relevant content from previous conversations.