In today’s content-driven world, the success of your online business depends on your ability to produce high-quality, engaging content on a regular basis.

That is why I have taken my time to analyze for you the best Content Optimization Tools out there.

There are several different ways to measure the effectiveness of your content, including click-through rates and social media engagement.

But in order to have any of these metrics make sense, you need to optimize your content first.

That’s where content optimization tools come in handy—they can help you pinpoint which aspects of your content aren’t working as well as they could be so that you can improve them and generate more engagement with your audience.

SEE: 10 Tips On How to Create a SharePoint Site 

How do you optimize content for SEO?

First, you need a quality content creation tool that makes it easy for your team to create great copy. You’ll be using these tools every day, so make sure they’re pleasant and intuitive to use.

It doesn’t have to be expensive; as long as you can add/edit text, quickly format images/graphs, and easily navigate between pages, you should have all you need for a solid content tool.

After you’ve selected a content tool, it’s time to optimize your pages. Focus on making sure your site structure is simple and clear by writing titles for pages that accurately describe their content; including active, relevant keywords.

(Note: these will change as you move through development); and not missing any sections like About Us. It also helps if you follow web design conventions so Google can easily crawl your site.

Headline analyzer

Content Optimization Tools

This tool provides SEO professionals with an easy way to make sure their headlines are appropriately optimized for search.

Additionally, you can run these titles through Google’s Adwords Keyword Planner to get keyword volume and cost-per-click data.

(Note: if your title is too long for Adwords, it will truncate at 85 characters.) How does it work? When you paste in a headline, Headline Analyzer will give you a grade from A to F based on readability and keyword optimization, as well as a traffic estimate and time needed on-page.

It also highlights any problems with your headline so that you can fix them before hitting publish.

By using an SEO-friendly headline, you’re increasing your chances of ranking well on search engines, which will help you reach more people and spread your message.

Keyword density analyzer

Use your text editor’s search function and look for instances of your target keyword. If you find more than two or three, try some other keywords.

You can also do a simple Google search for a keyword density analyzer if you don’t have one handy. Check out Google’s free AdWords Keyword Planner tool, which allows you to input multiple keyword phrases and see what their search volume is in your area over time; although it won’t tell you which of those terms are actually being searched on Google, it will help eliminate some long-tail keywords that aren’t getting much traction online.

Once you’ve done all that, it’s time to put pen to paper (or finger to keyboard) and write some killer copy.

This is where keyword density can be extremely useful; you don’t want your title or first paragraph stuffed with keywords, but a little goes a long way.

Try listing your main keyword at least two times in your headline, once in your first paragraph and again later on in the content.

If you want help coming up with some ideas for topic sentences, read through each section of text again and write down any words or phrases that stand out. These will likely be good candidates for your main keyword.

Content cleanup Tool

Google’s Disavow Links tool is a must for any content marketer. It will scan your site and alert you if it finds bad links pointing back to your site that might hurt your SEO.

Since Google Penguin became part of Google’s core algorithm, many SEOs have begun to rely on these disavow links reports as an early signal that a website may be at risk for future penalties.

In fact, whenever I receive a link-related warning from my content cleanup tool, I know I need to run it through Google’s Disavow Links tool right away.

This allows me time to correct things before they go live on my site or client sites in order to avoid getting hit with a manual penalty by Google down the road.

The Disavow Links tool is also a great way to clean up your backlink profile from spammy links you no longer want pointing at your site.

Whether you’re an SEO professional or a content marketer who spends a lot of time on link building, make sure you have Google’s Disavow Links tool in your arsenal.

Synonym finder

This tool is a big time-saver for keyword research. It allows you to enter an article title and provides lists of related keywords as well as helpful definitions and antonyms (i.e., words with opposite meanings) when applicable.

This tool can help you brainstorm SEO titles, write meta descriptions, and identify secondary search terms relevant to your target audience.

In addition, it gives insight into how many results will be returned if someone searches for those keywords on Google.

For example, let’s say you want to create content around long-tail keyword phrases like white paper optimization strategy tools.

Enter white paper into Long Tail Pro’s Search Term field and press Enter. The tool will return a list of related keywords, including:

white papers, optimization strategy tools, SEO optimization strategy tools, content optimization strategy tools, and so on.

The tool also provides you with a number of results for each keyword phrase that you enter. In our example above, there are over 1 million search results for white paper optimization strategy tools on Google!

How many people have used those keywords in their search queries?

Plagiarism checker

The search engines have become smart. They now use advanced algorithms that can detect if you have duplicated content on your website, and will punish you for it in your rankings.

If a search engine discovers duplicate content on one of your pages, they will often drop it from their index entirely.

This can cause a chain reaction that affects all of your pages as well. The best way to check for duplicates is with an online plagiarism tool like Duplichecker or Copyscape.

These tools take out all of the guesswork and give you results in seconds—saving you valuable time, money, and rankings on Google.

Before using a new piece of content, use one of these tools first to make sure it’s original and not stolen from someone else.

You should also check each page of your website at least once a month for duplicate content.

Readability analyzer

Readability is a popular tool for quickly checking how easy it will be for readers to read your content. By entering your content into Readability and tweaking it as necessary, you can see how much easier your copy is to understand than its original version.

If you’re trying to make sure your content is easy for users and search engines alike, run it through Readability first.

Not only will you have a better-optimized piece of content, but you’ll also have one that’s more enjoyable and easier to read.

Incase you might be wondering, I’m a proud rank maths user so I always make sure my readability is well checked.

Although it works same way for yoast users also, but to be on a safer side, it’s always great to have this checked manually using this tool.

How much do SEO tools cost?

The cost of SEO tools depends on whether you’re looking for a one-time payment or an annual subscription.

The cheapest option is using free, open-source software and/or your browser’s web developer toolkit. If you want something more professional, well-known SEO tools range from $100–$300 per year.

For large companies with extensive SEO needs, enterprise solutions start at $5,000+ per month for a three-year contract.

It all depends on what features you’re looking for and how much support (if any) you need.

How much should I charge for SEO services?

When it comes to pricing your SEO services, you’ll find that there is no universally accepted right answer.

Rather, there are a lot of factors and variables that can influence how much your clients are willing to pay for your services.

Some of these factors include location, size of business and overall budget, industry competition (i.e., e-commerce vs. B2B), and even word-of-mouth/brand recognition/reputation amongst others.

How many hours does SEO take?

Search engine optimization, or SEO, is all about data. One of its core competencies in content optimization.

To do it well takes a lot of time and effort: write content, perform research and link analysis, and conduct keyword selection tests; in addition, you need to edit your content over and over again until it’s perfect.

All that takes up precious time—and there are plenty of other competing demands on your day-to-day schedule. So how many hours does SEO take? The answer depends on a number of factors…

The answer depends on a number of factors. Some people can get a lot done in eight hours; others need more than 12 hours.

Some tasks are quick and easy; others take a while. In addition, you have different types of SEO optimization at your disposal: there’s content optimization, link analysis, and keyword research, each with its own time requirements…


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