Here is a checklist of our Top best Email Marketing Softwares for Small Business.
Email marketing has always been an important part of any business’s marketing strategy, even if you’re just starting out, as it’s one of the most effective ways to get in touch with your audience and let them know about your new products and services while keeping in touch with existing clients and customers.
Fortunately, nowadays email marketing software is more accessible than ever before and you don’t need to hire an expensive agency to help you set up your email marketing campaigns.
Here are five email marketing softwares for small business that will help you get started with your own campaigns.
Pardot is an all-in-one marketing automation platform that’s easy to use and perfect for small businesses.
Pardot helps you start growing your business right away by integrating with other tools you may already be using, like Salesforce, Zendesk, and MailChimp.
Plus, they offer a ton of automation features that can help you save time and money while promoting your business.
Hubspot is an all-in-one tool that allows small businesses (with 10 or fewer employees) to do everything from sending emails, creating landing pages, and running Google AdWords campaigns.
It offers a free version, as well as paid versions that offer additional features. What makes Hubspot unique is its content marketing platform:
The software includes analytics tools and templates so you can track your content’s performance over time.
Then you can use those analytics and data points as benchmarks for future campaign ideas.
If you’re just getting started with email marketing but need more functionality than MailChimp or Constant Contact offer, Hubspot could be a good fit for your business.
The software also includes features that can help you streamline your marketing and business operations, such as sales automation.
Infusionsoft’s tagline is Small business, big dreams. Big business, small price. It prides itself on being an affordable option that handles all of your small business marketing needs with ease.
In addition to helping you send out emails, Infusionsoft can help you manage contacts, set up custom sales funnels, and track everything from leads to profits.
If it’s time to grow your business beyond what MailChimp can handle, Infusionsoft may be a good option for your company.
When it comes to small business email marketing software, there’s a big market out there. Some of them are focused on scaling your list, while others help you manage customer relationships.
Ontraport is a great option if you’re looking for something that combines both—in fact, it’s one of our favorite platforms at SparkPost because of its robust feature set and intuitive UI.
With over 200 integrations and an amazing reporting dashboard, we’ve seen hundreds of small businesses find success with their campaigns using Ontraport.
However, it’s also easy to set up with useful features like autoresponders and drip campaigns so you can build customer engagement.
Email marketing is essential to your business’s growth. It allows you to reach current and prospective customers directly, and at no cost if you use a service like MailChimp.
With MailChimp’s user-friendly templates, newsletters and email campaigns are simple to create—and more effective than ever before.
Email marketing also allows you to send promotions and sales information directly from your store—giving potential customers an incentive to buy sooner rather than later (and increasing their odds of purchasing).
If you haven’t started using email marketing yet, look into a service like MailChimp; it could be just what your business needs in order to grow faster.