Email marketing can be an incredibly effective marketing tool if you use it correctly, but it can also be a bit tricky if you don’t know what you’re doing or which services are best to use to make the most of your efforts.
With these email services for marketing, your email marketing strategy will be top-notch.
In this guide, we’ll cover all the best email services for marketing, from basic email services like Yahoo! Mail and Gmail to robust tools like Constant Contact and MailChimp that will help you create engaging, personalized campaigns that reach your audience in places they’re most likely to respond to your message.
Let’s get right in.
What is Email Marketing Services
The idea behind email marketing is very simple: you send an email to a list of subscribers and you hope that some percentage of them open it, read it, click on links inside it, and/or buy whatever it is you’re selling.
We’ll assume you have a product or service that people want or need. You might also have an existing subscriber list from another marketing campaign (for example, if you run a website) which will save you time and money in building your database.
Finding a good email marketing provider is going to cost you some money, but it’s not just about shelling out as much cash as possible.
The best services have transparent pricing, with no hidden charges or extra fees. They have a user-friendly platform and great analytics tools, too.
When you evaluate Email Services for Marketing, pay attention to:
- How many subscribers can I send to?
- What’s your sending limit?
The answer here will depend on your budget and how much traffic or revenue you expect.
If you’re just starting out, it’s better to start small and increase as needed.
How much does it cost per subscriber? This is usually a monthly fee (or a percentage of your total revenue). Some services charge by delivery or open rate.
What features do they offer? You’ll want tracking and reporting tools so that you can monitor open rates and conversion rates.
You might also want advanced segmentation capabilities so that you can personalize emails based on user behavior.
What are the Best Email Services for Marketing
There are a few ways to grow your business as effectively and quickly as using email marketing. It doesn’t matter if you’re an eCommerce shop, a local business, or a nonprofit—if you can get people to subscribe to your email list, there’s almost no limit to what you can do with it.
But when it comes to finding a tool that helps grow your subscriber base and organically build your brand without making it seem like you have to sell on your mind, things can get complicated pretty fast.
That’s why we created The Ultimate Guide to the Best Email Services for Marketing on the net.
When we talk about the Best Email Services for Marketing in the business Mailchimp tends to top the game.
Many small businesses swear by MailChimp, and with good reason. The service makes it easy to send targeted emails to your customers using automation, segmentation, reporting tools, analytics, and more.
The pricing is right at $0-500 per month depending on how many emails you send each month. But that’s probably not what makes MailChimp great.
Features like WYSIWYG (What You See Is What You Get) editors and drag-and-drop design templates are often easier to use than other services’ in-depth customization tools.
Designing your own email templates is still possible with MailChimp, but you don’t have to be a graphic designer or developer to make things look good.
This is one of my favorites. MailerLite doesn’t have all of those stupid spamming rules like a lot of other email marketing services have, which can make it a little confusing to learn if you’re not technically inclined, but they have a great free plan with reasonable pricing and great customer service.
That is why when we talk about the Email Services for Marketing Mailerlite cannot be overemphasized on.
If you want more than 2000 contacts, you’ll need to upgrade your account, but that shouldn’t be too hard to do once you try out their email marketing tools!
There are several very good apps available to help make design creation easier as well.
They are also used by some very large companies so they must be doing something right! Overall a solid choice in my opinion.
Convertkit falls in as the 3rd on our list of the best Email Services for Marketing in the industry…
One of my favorite email services is ConvertKit. It’s super easy to use and it’s perfect for businesses that don’t want to spend a lot of time trying to figure out their email marketing software.
Here are some highlights from ConvertKit Easy to Use: This email service is so simple you can have your first campaign up and running in minutes.
You can send emails, add tags, set up automation rules, schedule messages, and add forms…all from within your browser.
One thing we love about convertkit as others too is stated below
No Coding: If you’re not a coder or designer, you may prefer an email service that doesn’t require any coding or design work on your part.
That way you can focus on creating great content instead of messing around with formatting and layouts.
For my readers looking to start a new business and create their own list of prospects, GetResponse is at top of my list.
It’s especially helpful if you have little or no experience creating email campaigns, landing pages, and building up your mailing list.
I recommend checking out how to get started with them using their 14-day free trial.
Plus they offer special pricing on their yearly plans if you can commit long-term.
They also offer expert advice through webinars and step-by-step tutorials on YouTube.
GetResponse is one of my favorite email services because it’s intuitive to use, relatively inexpensive (compared to many other services), and customizable to your needs.
One of Mailjet’s key features is its drag-and-drop email builder. You can quickly build a visually compelling email that also includes tracking pixels.
That way, you can see how effective your emails are in real-time and improve upon them.
The app itself is free, but you need to pay a monthly fee of $15 if you want to send more than 10,000 emails per month or $29 if you want to send more than 100,000 emails per month.
In other words, their prices are on par with Sendgrid’s rates.
for some reason, SendGrid isn’t on the list of the best Email Services for Marketing.
This is a great service to get a handle on your email. With SaneBox, you’ll see all of your emails categorized by important and unimportant messages; you can simply pick and choose which emails to read first, rather than be overwhelmed by having every message come in at once.
It’s free to use but also offers premium features for $4.99/month (or $39/year). If that seems pricey to you, just wait: once it gets under control your inbox will feel like an endless vacation from email with an endless amount of time to do anything else.
Use code CIO30FEB20OFF and save 30%!
For marketers, ActiveCampaign is a comprehensive solution that allows you to manage your marketing efforts.
The platform has all of your marketing needs covered: it comes with email functionality, landing pages, reporting, and analytics.
It even has full integration with Zapier and LinkedIn so you can make sure your emails are personalized when they hit subscribers’ inboxes.
Thanks to an intuitive interface and automated workflows, you don’t have to worry about setting up complicated mail servers or managing lists—just let ActiveCampaign handle it! ActiveCampaign makes things easy; there’s no learning curve involved.
While tools like Constant Contact are more geared toward everyday email marketing, they still provide a good start-up plan that’s easy to use.
Furthermore, they have great templates and an intuitive drag-and-drop editor that makes creating your emails simple.
Imagine creating a list of the best Email Services for Marketing and constant contact does not fall on the list, then it’s not complete.
These features alone put them ahead of most of their competitors, and if you already know how to design appealing emails—it won’t take much effort to start driving traffic with effective emails.
Constant Contact will also take care of your domain name registration, making it easier to send out professional emails from a company-branded account.
The Bottom Line Omnisend is an all-in-one marketing platform with email marketing at its core. If you want to get started in email marketing, it’s a good tool that will allow you to send personalized messages and follow-ups to your clients while also tracking their activity.
It has a simple design, can be integrated with most major CRMs and provides detailed analytics. But it was not cheap.
We recommend it if you want something simple and effective without too much complexity or a price tag attached.
Founded in 2012, Drip is one of those startups that managed to take a simple idea and turn it into something truly remarkable.
Think of it as MailChimp on steroids. In other words, they make sending marketing emails easy by offering a host of templates and automating your email workflow.
As a result, you can forget about creating HTML email templates or writing code—you simply use their drag-and-drop editor to create campaigns.
Once you’re done, you can track your metrics with ease and share access with clients or freelancers. You’ll also appreciate their comprehensive customer support team that helps walk you through any issues you may have along the way.
Whether you’re just getting started or already making some waves in your niche, Drip is worth trying out today!
Of all email providers, Moosend has by far one of my favorite interfaces. I would describe it as a perfect blend between power-user features and simplicity, and with its built-in analytics, you can track exactly what’s going on with your list.
With easy tracking, you can see when your customers open your emails and which links they click most frequently.
This means you have highly accurate information on which to base future marketing efforts. Additionally, Moosend offers an opt-in form plugin for WooCommerce (one of my favorite eCommerce plugins) that helps me build up my email list with ease.
We know, you’ve probably heard about MailChimp. And yes, it’s a great email marketing service. But we’re putting our money on AWeber because it’s a better value.
With MailChimp you pay $10 per month plus 99 cents per subscriber while with AWeber, it costs just $19 per month plus 99 cents per email address (no subscribers).
That’s 20% less cost to reach your audience, and that can be quite important if you have a limited budget! While there are some extra bells and whistles included with MailChimp that aren’t available on AWeber, most of them aren’t necessities for small businesses in their formative years.
Which email service is best for email marketing?
There are so many email services you can use, such as Gmail, Yahoo! Mail, and Outlook, that it can be difficult to decide which is best.
While features vary from service to service, they all have one thing in common: they’re free. So how do you choose? One of these four could be right for your business.
If you want to send a large number of emails or don’t want a monthly bill but need more robust analytics than what’s available with Google AdWords Campaign Manager (GACM), sendy fits your needs.
This open-source tool lets you easily create custom forms and manage lists via drag-and-drop functionality.
You’ll even get tracking codes that automatically sync with Google Analytics, which means no digging around in stats later on.
If you need a strong email marketing service that’s more flexible than MailChimp but less costly than sendy, ActiveCampaign might be your best bet.
Once you’ve written a few professional posts and have started establishing your brand, there are a couple of ways to make more money from blogging.
First, start writing sponsored posts. Typically, these will be separate from your regular posts, though they can also appear in place of one of your regular posts.
Either way is fine (and accepted). Sponsored posts will likely require some sort of payment, but it could just be in cash or through affiliate links.
It’s up to you and what you negotiate with brands that contact you.
The amount varies widely depending on brand and topic; my rate is typically around $200 per post but that can range anywhere from $50-$1,000 depending on the length and angle/topic.
Don’t be afraid to offer your services, too. Don’t think you need a massive following to write sponsored posts; plenty of brands use small blogs with few followers on specific topics and niches that they know readers will enjoy.