Facebook ads are one of the best ways to reach people on social media, and you can use them effectively to generate leads for your roofing company. That is why in this article we would put you through all you need to know about Facebook ads for roofing company.
Of course, you don’t want to just run ads willy-nilly; you need to make sure that you’re sending them out to the right audience and writing ads that will actually bring in customers instead of driving them away.
The following tips will help you create effective Facebook ads for your roofing company so that you can get the leads and customers that you want from your advertising campaign.
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Why you should use Facebook
As you’ve probably heard, Facebook is one of the most popular social media networks, which means it has a huge audience—and therefore is a great place to advertise your products or services.
According to Invesp, Facebook users spend around 20 minutes per day on average using Facebook. That’s a lot of opportunities for you.
Another huge advantage of Facebook ads is that they are relatively inexpensive and easy to set up. If you have some money in your marketing budget but aren’t sure where best to spend it, consider using Facebook as an advertising platform.
A third reason you should use Facebook ads is that you can target a specific audience. This allows you to show your ad only to people who are more likely to be interested in your product or service, which makes it a great way of engaging with potential customers.
Is Facebook really good for advertising?
It’s clear that advertising on Facebook can be effective. It’s helpful to start with a few key stats and facts first, though.
According to The Pew Research Center, 43% of all American adults get their news from Facebook. In fact, that same survey found that 66% of 18-29-year-olds get their news from Facebook.
This number is likely high for roofing companies because most of their customers are young families who want newer roofs for their homes.
However, it seems like there is still some confusion about how Facebook advertising works in general so let’s explore it more here…
So What Audience do you need to Target?
The main challenge that most roofers face is finding a reliable pool of potential customers. Roofers are, after all, in an industry where customers have very clear needs.
And, in most cases, once they find a contractor they’re happy with it’s very hard to get them to switch. For that reason, it makes sense for roofers to advertise on Facebook by targeting people who live in cities and towns where a lot of new homes are being built.
That will allow you to capture homeowners who may need a roof replaced soon or want to upgrade their existing roof (something we see quite often).
Once you’ve identified your target audience, it’s time to get serious about writing your ads. The biggest mistake you can make with Facebook ads is treating them like regular banner or text ads on other platforms.
Do Facebook ads work for roofing?
Yes, Facebook ads do work for roofing companies with a unique strategy.
Advertisements on Facebook are very powerful tools that can be used in a number of ways, but you need to know exactly what you’re doing and have a well-designed strategy before you begin running ads. If you don’t do that, then your roofing company will waste a lot of money.
Facebook ad campaigns are far from free money! If your roofing company spends money on Facebook ads but doesn’t get results, then it just wasted thousands of dollars.
The best way to ensure that never happens is by educating yourself about how Facebook ads work so you can use them effectively.
How do you build a roof advertisement?
First of all, you don’t need a graphic designer. Sure, it’s nice if you can afford one, but anything that looks good enough to post on Facebook will do.
So what should a roof advertisement look like? The most successful roof advertisements include an image or graphic of some kind and three lines of text explaining what people are looking at.
It’s not easy to explain everything about your business in only three lines, but if you think about it that way it forces you to be succinct and clear about what your business does.
The important thing is that each line is short and clear and contains keywords people will search for online.
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