According to sources, there are more than 28 million active Instagram users in the United States and almost 80 million worldwide, making it one of the most popular social media sites on the Internet. So if you have an appetite for success, why not get your career started by becoming a food blogger on Instagram? Here’s how to do it.
Set up Your Profile Properly as A Food Blogger
Before you begin snapping and sharing your photos, it’s important to get your profile set up. There are some awesome food bloggers out there with accounts that are comprised of literally thousands of posts—these folks have been doing their thing for years.
You don’t want your account (and brand) associated with a throwaway or fake account, so take time to establish yourself as an actual person with an authentic presence. Upload high-quality images, include relevant hashtags and captions, and always use #foodblogger when sharing your work online.
Consider using your full name instead of a username, too—it will help other users find you easier in their searches. Search engines also favor established content over vanity URLs. Pick a URL that is easy to remember and makes sense within your existing social media channels.
Never buy followers: On its surface, buying followers might seem like a smart way to boost engagement quickly; unfortunately, though, once users catch wind of purchased numbers they lose trust in those accounts almost immediately. whoops! you don’t want to try that…
Start Posting Your Photos, Stats, Hashtags, and More
To really take advantage of what Instagram has to offer, it’s best to post every day (or at least several times per week). Just like when you’re sharing with friends and family via Facebook, you don’t want your IG feed filled with only one type of post.
From start-to-finish DIY projects, delicious recipes, gorgeous food shots, and more – mix it up! Posting more often makes you more likely to have your photos liked or commented on by others.
Other people enjoy seeing what inspires you in life and sharing their own interests with those they follow. When people start commenting or liking your posts, engage back.
Don’t worry about over-posting. The average IG user checks their account 14 times per day, so you will have plenty of time to post again if something is just too good not to share with your followers again.
Though some may like or comment more than others, every person that engages with your content is an important step in establishing yourself as an influencer worth following.
After all, how else are people going to find out what you are posting? Start building your network early and often!
Interact With Other Bloggers in Your Niche
If you’re looking for inspiration and other bloggers in your niche, there are a lot of ways to find them. First off, Twitter is great. Use hashtags like #foodblog and search for other users who are interested in that topic.
It’s not an introvert thing, sorry…Chris
There are also numerous Facebook groups for food bloggers (more than 80 as of 2016). Spend some time networking with others who share your interests. Find out what they like and don’t like about their experience blogging, what kind of content works best, how they grow their following, etc.
The answers will be different depending on each blogger’s individual experiences and goals, but there’s plenty you can learn from them!
You should also try Tumblr since it’s one of many blogging-oriented sites.
Interacting with other bloggers in your niche is an essential part of creating your following.
They can share your content, and you can promote theirs. You can also read their work, learn from it, and interact with them on social media.
There are other ways you can interact with others in your niche: through private messaging apps like Snapchat and WhatsApp.
Use Emojis to Get Noticed
Food bloggers know that food photography is key. And if you want your mouth-watering photos to get noticed, don’t forget about adding emojis, which can boost your post’s visibility by up to 80 percent.
You may be saying now: Food? Emojis? There’s no way those two should go together! But you’d be wrong. In fact, there are plenty of tasty and adorable foods that pair perfectly with certain emoji symbols.
Here are a few ideas that are sure to help you put your content over the top (we suggest practicing in iMessage first)
🧑🍳Bon appetit! : This is a universal symbol of food. Showing it with something mouthwatering helps reinforce what your readers will be tasting when they visit your site.
😋Yum!: This emoji doubles as an actual piece of food and is universally recognized as something tasty. It’s not only great for showing off recipes but also can be used as an endorsement or how much you liked a certain product.
If you pair it with another emoji, like our next one, it can work well to show additional information about your image…
Heart eyes: A heart eyes emoji goes well with just about anything, but works especially well for things related to sweets or other types of treats.
I don’t eat/love that: While not technically an emoji, using an I don’t like… or I don’t eat… expression can work well when you want to display something that you do not want to eat but want others to see.
This can be used in conjunction with our last three emojis for even more effect.
Show off Your Sense of Humour
Humour is an important part of your personal brand. Yes, it’s difficult to explain why a funny tweet got retweeted thousands of times, but with social media being at least 90% noise and 10% substance, creating something that brings out laughter can go a long way in building your following.
(Laughter releases endorphins, which improve mood and makes people like you better.)
And being able to crack jokes about current events or pop culture will help you in all facets of life—after all, having some fun never hurt anyone! If writing jokes isn’t your strong suit though, don’t worry: it doesn’t take much effort.
Just think about what’s going on in your life and share it! If you’re stuck for something new, try picking up one of your old jokes from when you were younger and applying it to something modern (we’re all familiar with that scene in Titanic when Leo dies… jokes by now).
And if you’re still confused as to how humor works, maybe ask a friend or read some of their tweets. You’ll learn more than you’d expect!
If you don’t think you can get away with it, try adding just kidding at the end of your tweets as Twitter allows it.
LinkBack to your Blog or Website
If you don’t already have a website, having one will help you look more credible. But even if you do have one, make sure that you link back to it when appropriate. It is critical that your content finds its way back home.
If people want more information about what they read on your website, they should be able to easily find it there. Provide links as often as possible within both text and images; that way, viewers can click through and learn more about any topics they’re interested in further.
It is also very important that all external links are clearly marked as such with clear destination URLs so readers don’t get confused or accidentally click somewhere else.
Try Doing Giveaways
The single best way to grow your following is by giving stuff away. Seriously. It’s one of our absolute favorite ways of growing and—if you do it right—you can end up driving tons of traffic, subscribers, and sales without spending any money at all.
If you want to learn more about giveaways and how we set them up for some of our most successful clients, check out Blog Giveaways. Just make sure that whatever you give away,
- People actually want/need
- Isn’t something that will cost you (either in terms of time or money).
You don’t need to be extravagant with expensive prizes; people are just as interested in coupons, free downloads, and gifts from small businesses. Just make sure your giveaway provides value (as well as is genuinely useful/fun).
Here are a few ideas:
Free products samples: Everyone loves trying new things before they buy them (that’s why stores have sample stations right?) so why not let visitors try before they buy?
This works really well if your business sells food-related items because they’re readily consumable online but can also work with non-food items if your business model allows for it.
Examples of how people are doing giveaways of freebies include Awesome Pack and Fit Snack.
Giveaways for coupons/discounts: You don’t need to give away something physical at all! You can leverage social media and freebie sites like Groupon in order to build up email subscribers who are actually interested in your brand—people who would actually come back and make purchases from you later, rather than cold calls that result in you losing money over time as those free trial memberships expire (which is what most coupon websites lead to).
Examples of businesses that are leveraging group deals and other similar platforms include The Wages of Spinoff Mommyhood Redefined) and Amy’s Guide To Life On A Budget.
Free webinars/videos: Teach your audience something valuable in exchange for their email address. If you’re already established in your niche, there’s no better way to do it than by teaching an online class or seminar on probably your new recipe.
This is also one of our favorite things because once people register for your free material, you can build additional relationships with them through email follow-ups.
With so many free blogging resources out there (like, and ), you have access to information from industry experts at your fingertips. Take advantage!
Promote Your Instagram Blog
It can be hard for bloggers to get noticed online. One of your biggest challenges might be getting people interested in your content.
You can promote your Instagram profile with a simple hashtag (search #cooking or #foodbloggers) or you can make it easier for people who follow other accounts that share images of food by using tags such as #dinner #yummy #eat, but another way you can boost your number of followers is by joining an Instagram-based community like Awesome Food Photography, which gives its 100K+ members access to educational blogs, articles, and tutorials as well as 24/7 support from peers and industry experts. Another good idea: join an online forum dedicated to food blogging like Bloggernacle.
Get Paid as a Food Blogger
There are numerous ways to make money from your Instagram account. Advertisers will typically contact you and provide compensation in exchange for including their product or service in one of your photos.
For example, if you have a food-centric account, you could reach out to yogurt brands and include one of their products in an image for free (or for compensation). Brands want as many eyeballs as possible on their products, so they’re willing to pay other accounts with a healthy following and good engagement rates.
In some cases, you can become a brand ambassador and earn extra income by simply posting pictures that feature different products.
Another way to monetize your account is by selling sponsored posts. With sponsored posts, brands will contact you directly to discuss your content strategy and determine which hashtag or keyword is most relevant for promoting their product or service.
You can then take any existing images from your personal archive or create new content specifically geared toward that brand’s demographic.
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